More than half of Americans say they’re willing to spend more on teas over coffee, according to a new survey.
The study, released by The Hill, found that 63 percent of tea drinkers believe coffee should cost $1, or $1.70 more per ounce than tea.
But that figure is significantly higher than other coffee beverages such as espresso and cappuccino, where Americans are less willing to go higher than $1 per ounce.
The poll also found that tea drinkers were more willing to eat more than coffee drinkers.
More than 60 percent of those who drank tea said they ate at least 10 grams of caffeine daily.
Coffee drinkers were also more likely to eat a large meal in the morning, even though most of them would prefer to be home and have a few hours of sleep before eating.
About half of tea lovers said they prefer coffee at home, and they’re more likely than coffee consumers to say they eat a small meal in between teas.
Tea drinkers are also more than twice as likely to say their coffee is too sweet, which is a more common finding among tea drinkers.
“We’re seeing more people saying ‘I’m willing to buy coffee over coffee,'” said Julie Bier, a professor at the University of California, Berkeley’s School of Public Health who led the study.
“If you’re a tea drinker, you’re much more willing than people in the coffee industry to make that leap to coffee.”
The poll of 2,065 Americans was conducted on Oct. 10-11 by TheHill.com and the University at Buffalo.